As a Nordic country, Sweden is not a nation usually associated with the worst impacts of climate change. But that perception changed dramatically following the events of the summer of 2018, when dangerous wildfires raged above the Arctic Circle and the worst drought in decades heavily impacted Swedish farmers.

In the aftermath of these devastating events, there has been a dramatic shift in the hearts and minds of Swedes: Many want to see action on climate change and they want to see it now.

Less than a year on from the spate of climate impacts, Icebug—the Swedish outdoor footwear manufacturer—has stepped up to the challenge. In the face of worsening extreme weather events, the company felt that the time had come to hold themselves accountable for their climate footprint.

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