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Icebug is a Swedish shoe company that challenges the global footwear giants. In 2001, frustrated by having to choose between slipping and saying no to outdoor activities because of the risk of slipping, the company started as a result of us wanting to be able to stay active year-round.

So Icebug focused on making shoes for running and other activities on slippery surfaces, for both summer and winter conditions. With a unique rubber compound that provides outstanding traction and smart studs, which adapt to the surface, we make shoes that allow you to get outside and move confidently,  even when it’s slippery out there.